Can you hear us? The power of audio in your communications

Written By Caitlin Fitzpatrick

Hello all,

We've been thinking about how 95% of our current projects are leveraging the power of audio. Audio can help establish deep bonds, and center accessibility in our communications and branded environments. 

In a podcast workshop we facilitated with Amelia Hruby last year, she talked about audio's unique ability to build trust, and the light bulbs went off for us. It showed us how we could apply this insight to virtually every client we work on - for podcasts, of course, but well beyond that, too. 

Here are a few ways we've brought audio into the mix recently: 

  • "Breath breaks" were recorded and implemented to encourage and deliver on this brand's promise of slowing down.

  • Audiograms helped this San Francisco Bay Area therapist connect with his potential clients, and have site visitor's experience and feel the voice they'd be meeting during each session.

  • Audio descriptions and voice overs were applied to a leading HR advisory firm's website to enhance accessibility, so folks with differing abilities can access important company messaging and information. 

BWB recently collected sound bites of some of our favorite client projects, and weaved them into a short compilation (click the play button below!):

Have you thought about how audio and sound can fit into your company communications and branded content? What are you currently doing to develop relationships that could benefit from a little audio love?

Send us an email by replying to this message to share your latest and greatest ideas!

Cheers,
C&C

BWB launched a new website for Sofia Kathryn, and we're pumped to share it with you.

Introducing: Sofia Kathryn Communications Strategy!

We are co-hosting the first-ever immersive experience at Coray Kitchen on Monday, April 29th from 5:30-7:30pm focused on edible flowers!

Join us with special guest, Rebekah Rice of Nine Mile Farm - a four-generation, Certified Naturally Grown family farm located in Delmar, NY.  Rebekah will share about her farm and how and why flowers bring vitality into our lives and onto our plates.

The cocktail reception for networking and community building will be held from 5:30-6. The event starts promptly at 6pm. Tickets are $75 and includes:

  • one cocktail or mocktail

  • three small bites

Stephanie Schott (she/her) is the founder of Amplify, an organization committed to equipping companies with the mindsets and skills to navigate and thrive in today’s corporate environment. 

Join us for a conversation with Stephanie, where we discuss navigating the constantly changing terrain in our lives, and the impact of holding questions. We also discuss building in partnership (versus being an individual contributor), and the question Stephanie is holding around what it means to leave a legacy. 
 

In this episode you’ll hear about:

  • Bringing awareness and provocation to your work, and working in partnership to do so

  • Moving from an “advice monster” to “coaching leader”

  • How to listen more, ask more, and give advice less

  • Tapping into our authentic selves and bringing consciousness and awareness to this
     

Connect with Stephanie

Caitlin Fitzpatrick
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All things flowering this Spring + Community at Coray