Developing the visual brand identity for Salty Sisters Designs was such a treat. The rad ladies behind this company, sisters Krystal and Kellie, are fisher women who divide their time between Hawaii and Alaska, doing what they love most – fishing and creating. They partner with other fishermen and women from all over the world to turn fish skins typically discarded into beautiful, one-of-a-kind jewelry and fashion pieces that anyone would be proud to wear. BWB was brought on board to develop a graphic identity that honored mama ocean and all our waters, while also honoring the unique spirit of these magic sisters. In addition to the logo, submark, color palette and typography, BWB proudly created Salty Sisters taglines and a series of custom illustrations.
TAGLINE & MESSAGING
VISUAL BRAND IDENTITY