eaMAFIA Founder, Kelly Kovacs knows what it takes to rise to the top, and we are thrilled to be her creative and marketing partner as she climbs her way up. Former Chief of Staff at Twitter, and now a partner at 01 Advisors, Kelly started eaMAFIA to create an online community dedicated to helping her beloved executive assistant network “up their game from standard to badass.”

BWB created the eaMAFIA brand strategy by executing target research to uncover what drives executive assistants. We built out the optimal target audience, created her visual and verbal identity through mood board creation, logo design, typography and color palettes and established the company’s brand guidelines. We continue to support eaMAFIA via content strategy, online community building, book launch support and one-on-one coaching.

VISUAL & VERBAL BRAND IDENTITY

MARKETING STRATEGY

BRAND GUIDELINES

SPLASH PAGE DESIGN

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